Military and Civilians the Difference Is the Same Essay Example for Free

Military and Civilians the Difference Is the Same Essay The United States military is known for their â€Å"free† benefits to the armed forces. People say the military is like the civilian sector in terms of salary and benefits. This essay will look at two sections between military specifically using the Marine Corps for analysis and civilian sector using information for a logistician to see how similar these two groups are. The first comparison to be examined is the pay for the military. The military wages are based on a pay scale issued by the Defense Finance and Accounting Service (DFAS) grouped by time in grade and time in service (or their rank and how long that service member has been in). A Marine’s pay can fluctuate depending on numerous factors to include how many dependents they have, the cost of living where the Marine is stationed, and if the Marine is deployed to a combat zone. An example of this fluctuation is Marine Sergeant A of four years will make a base pay of $2,487 dollars while a Marine Sergeant B of ten years will make a base pay of $2,995. This increase in base pay is due to the Marine A being in for only four years while, Marine B is in for 10 years. This is how the pay scale is used by time in service. A pay raise in the military can come in two ways. The first way, according military.com, a pay raise is awarded as an annual pay raise issued by the House Armed Services Committee, which for the 2012 Fiscal Year was 1.6 percent. The second way a Marine can achieve a pay raise is through promotion to another grade (or rank). Using the above example in the case of the 10 year Sergeant with a base pay of 2,995 gets promoted to the rank of Staff Sergeant his pay will increase from that 2,995 to $3,243. The comparison of the civilian pay is not as extensive as the military in the determination of pay. The civilian business sector determines pay or sal ary during the interview process. This means the pay an employee starts with begins early in the employment process. Government contractors give a salary range that they are willing to work for and if hired are paid within that range. The employee has the option to receive pay raises as well. The two ways a pay raise can be acquired by civilians are employee performance evaluations, and promotions. The first of the two options is achieved on an annual basis. The performance evaluation looks at how well you’ve done for the year in regards to your work performance, job knowledge, communication skills, initiative, teamwork, and many other factors. These factors are given a grade and depending on that overall score a percentage is calculated  and delegates how much a raise is deemed appropriate for the employee. The better the job performance all around, the better the raise will be. If your performance is subpar, then the raise percentage will also reflect the same. The next option for a pay raise is promotion. This is done as a reward for excellent service and the management seeing that and placing you in a higher position than you were to begin with. The terms of promotion would be discussed at the time of the position being offered. The military and civilian both show similarities in pay raises but show stark differences when it comes to each goups basic pay. The medical and educational benefits of the two groups are similar in they provide the same set of options. Medical, to include dental and vision, will begin our comparison. The military, according to military.com, provides active duty personnel with TRICARE Prime. This includes medical coverage, dental coverage and vision coverage. TRICARE Prime is accepted at military hospitals and clinics for all facets of medical, dental and vision care. In the civilian sector medical, vision, and dental are sponsored by different companies. As an example, Qinetiq North America uses Anthem as the companies medical and vision coverage while Delta Dental is used separately for its dental coverage. Education is another benefit that military and civilians partake of while employed. The military has many different types of tuition assistance that can be used by military personnel during enlistment and after discharge from active service. These education benefits include the Montgomery GI Bill and the Post 9/11 GI Bill. The military has tuition assistance that can be used while in the armed services and is provided free of charge to the service member. When the service member is discharged from the armed services, that person then has the option to use either the Montgomery GI Bill (MGB) or the Post 9/11 GI Bill. These two education benefits have duration of 36 months of use. The education benefits of a civilian in the work force can be limited. Many major companies provide some tuition assistance to their employees. Unlike the military once the employee leaves the company the education benefits end at the time of termination. The military and civilian sectors have many striking similarities. While the military is very black and white the civilian sector has room for  discussion in many of the benefits that have been examined. The militaries benefits are predetermined in terms of pay, medical and educational benefits. However, civilians have the same benefits but with more options to choose in terms of how much the employee gets compensated for working with the company and what medical care they want. Examining both groups shows that even though both groups operate differently they are in many ways the same. References 2012 Military Pay Charts. (n.d.). Military.com Benefits Resources. Retrieved from http://www.military.com/military/benefits/0,15465,2012-1pt6-Pct-Military-Pay,00.html Defense Finance and Accounting Services. (2012, January 10). Retrieved October 13, 2012, from http://www.dfas.mil/militarymembers.html TRICARE Prime Overview. (n.d.). Military.com Benefits. Retrieved October 13, 2012, from http://www.military.com/benefits/tricare/prime/tricare-prime-overview.html

The Success of The Woman in Black as a Ghost Story Essay -- The Woman

The Success of The Woman in Black as a Ghost Story Susan Hill believes that the ghost depends on 'atmosphere' and 'a sense of place'. However, a believable storyline and characters does help bring out the atmosphere and place. 'The Woman in Black' is about a man, Arthur Kipps. He is the narrator throughout the novel. Arthur Kipps tells his most haunting revelation that had happened to him, and how by writing his story as a novel, it was hoping to help exorcise the ghost that still haunts him. He tells the story of when he was a junior solicitor and, how he was ordered by his firm's partner to travel up from London to attend a funeral and then sort out the papers of the dead woman. While in Crythin Gifford he glimpses a young woman with a wasted face, dressed all in black. He sees her at the back of the church during Mrs Drablow's funeral, and again later in the graveyard to one side of Eel Marsh House. He is the only one that appears to see her. However, soon the lady in black slowly reveals herself to him, as is her purpose. The first passage is extracted from the chapter 'Across the Causeway'. The first sighting that Arthur Kipps has with the woman in black is in the churchyard after Mrs Drablow's funeral. Susan Hill picks the right place to have Arthur Kipps' first sighting of the woman in black. She has the setting in a churchyard. When the reader comes across 'churchyard' you get the image of fear and decay. Using this Susan Hill goes into describing the churchyard in detail 'Ahead, where the wall ended in a heap of dust and rubble, lay the grey water of the estuary'. Susan Hill makes the image very precise. She also uses distinct contrast, 'across the tall grasses, and wild flowers of white and ... ...' the question Arthur is asking himself 'why is it rocking?' He is asking himself as well as the reader. 'someone has just got out of it' However Arthur is the only one in the house. There is a sense of unease as the windows are all closed so no one can get out. Susan Hill makes the readers ask themselves questions why? Who could it be? She keeps the reader in suspense. Susan Hill Believes that a good ghost story depends on the 'atmosphere' and 'a sense of place'. There are many points which a good ghost story should have unfamiliarity, a mystery, description and much more. However I personally believe that without a believable characters and storyline there is no basis of having atmosphere or a sense of place. So overall, yes a ghost story does depend on 'atmosphere' and 'a sense of place' but it must contain a believable story line with characters.

Introduction to the World of Retailing

Chapter 01 Introduction to the World of RetailingMultiple Choice Questions1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the ability to offer enough variety in a store to encourage one-stop shopping. Difficulty: Easy Type: Definition 2. (p. ) Which of the following businesses would be considered a retailer? A. a hot dog cart at the Highland Games B. Delta Airlines C. University bookstore D. Priceline. com E. all of the above Retailers are businesses that sell goods and/or services. Difficulty: Medium Type: Application 3. (p. 6) Why is it imperative that manufacturers like Apple Computer and Proctor and Gamble understand how retailers operate? A. Manufacturers will be able to sell directly on-line. B. Manufacturers will understand how to get their products on the shelves and sold to the customer. C. Manufacturers can better sell merchandise without retailers.D. Retailers can expect fewer buyouts to occur. E. Manufacturers can limit multi-channel integration Difficulty: Medium Type: Comprehension 4. (p. 6) A ______________ is a business that sells products and/or services to consumers for their personal or family use. A. manufacturer B. wholesaler C. retailer D. Distributor Difficulty: Easy Type: Definition 5. (p. 6) The decisions that retail manger make include: A. Selecting their target markets B. Selecting retail locations C. Negotiating with suppliers D. Training and motivating sales associates E. All of the above Difficulty: Easy Type: Comprehension6. (p. 7) A(n) ______________ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer. A. supply chain B. buying network C. trade association D. integrated wholesale network Difficulty: Easy Type: Definition7. (p. 7) A retailer's role in a supply chain is to: A. act as the liaison between manufacturers and wholesalers B. buy merchandise exclusively from the manufacturers C. negotiate with manufacturers to eliminate a wholesaler D. satisfy the needs of the consumers E. sell to wholesalers Difficulty: Easy Type: Definition8. (p. ) ______________ is when a firm performs more than one set of activities in a channel. A. Channel diversification B. Horizontal development C. Horizontal integration D. Ve rtical development E. Vertical integration Difficulty: Easy Type: Definition9. (p. 7) If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its outlets within a 300-mile radius, the chain would be practicing A. vertical integration. B. channel expansion. C. horizontal expansion. D. opportunity incrementing. E. service marketing. The florist is performing more than one channel function. Difficulty: Medium Type: Application10. (p. 7) Victoria's Secret, a popular retail chain in women's lingerie and perfume, design the merchandise they sell, and then contract with manufacturers to produce it exclusively for them. Victoria's Secret is practicing: A. globalization B. product-related marketing C. vertical integration D. horizontal integration E. product diversification Because the retail chain designs and contracts its manufacturing firm, it is an example of vertical integration. Difficulty: Medium Type: Application11. (p. 7) Why is it advanta geous for retailers to be vertically integrated? A.It is advantageous because retailers can develop unique merchandise sold only in their stores. B. Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer C. Retailers have realized that to stay competitive, they must become vertically integrated D. Customers prefer retailers who are vertically integrated. E. There is no advantage to being vertically integrated. Difficulty: Hard Type: Comprehension12. (p. 7) A retailer that is vertically integrated: A. concentrates on selling to businesses only B. does not have frequent communication between buyers and managers C. as an excellent vertical relationship between corporate and stores D. performs more than one function in the chain from manufacturing to sales to end user E. performs only one function to end user Difficulty: Medium Type: Definition13. (p. 7) __________________ arises when a retailer performs some distribution and manufa cturing activities, such as operating warehouses or designing private-label merchandise. A. Globalization B. Product-related marketing C. Backward integration D. Horizontal integration E. Forward integration Difficulty: Easy Type: Definition14. (p. ) _______________ occurs when a manufacturer undertakes retailing activities. A. Private label business B. Product-related marketing C. Backward integration D. Horizontal integration E. Forward integration Difficulty: Easy Type: Definition15. (p. 7) Retailers provide important functions that increase the value of the products and services they sell to consumers. Which of the following does not include value function created by a retailer? A. Providing an assortment of products and services B. Reducing production costs with innovative design C. Breaking bulk D. Holding inventory E. Providing services Difficulty: Easy Type: Definition16. (p. 8) Which of the following statements about retailers holding inventory is FALSE? A. By having invent ory held in the store, consumers can hold less merchandise at home. B. By holding inventory, retailers can decrease the visual merchandising expenditure. C. Holding inventory in a store helps serve the customer's needs. D. Retailers keep inventory so products are available when consumers want them. E. Holding inventory reduces consumer's cost of storing products. Difficulty: Medium Type: Comprehension17. (p. 8) Grocers purchase pineapples from several different tropical countries.When pineapples arrive in the distribution centers across the United States, containers are reduced to amounts that are appropriate for store delivery. Once delivered to the stores, associates open the cartons and arrange the pineapples for the consumer to select. Grocers are performing what function? A. adaptive selling B. breaking bulk C. acclimating D. distribution E. transferring Difficulty: Medium Type: Comprehension18. (p. 8) Providing assortments is an advantageous business activity because: A. it en ables the company to create a more informational and entertaining environment that would promote more sales B. t enables the company to reinvest for the future of the business. C. it enables the customer to choose from a wide selection of brands, designs, sizes and prices all in one store D. it enables the customer to try more products E. It enables the customer to stock up on the assortments because of bulk availability. Difficulty: Medium Type: Application19. (p. 8) One of the functions retailers undertake to increase the customer's perception of value is providing services. Which of the following would be an example of that activity? A. clean restrooms B. displaying merchandise C. aving trained salespeople available to answer questions D. well-lit parking E. all of the above All of these functions are provided by the retailer to make it easier for a customer to buy and use products. Difficulty: Easy Type: Comprehension20. (p. 8) A credit union holds and maintains detailed records of the banking activities of its members. Each quarter, the credit union provides its members a printout of banking activities, information about low rate loans and pre-owned automobiles. By contacting its members on a regular basis, the credit union is engaging in the business function of: A. breaking bulk B. olding inventory C. providing assortments D. financing E. providing services Maintaining records and informing members are services. Difficulty: Easy Type: Application21. (p. 9) Retailing is one of the nation's largest industries in terms of: A. community involvement B. employment C. competition D. promotions E. variety Difficulty: Easy Type: Fact22. (p. 11) When considering the largest retailers worldwide, ___________ retailers continue to dominate among them. A. food B. apparel C. drug D. home-improvement E. Internet Difficulty: Medium Type: Comprehension23. (p. 11) Which of the following statements about the U.S. distribution system is true? A. Many people think the United States is understored. B. Many U. S. retailers are large enough to have their own warehouses and have eliminated their need for wholesalers. C. When compared to retail density in Europe, the United States is very low. D. The small specialty store is the fastest growing type of U. S. retailer. E. All of the above statements about the U. S. distribution system are false. The U. S. is probably overstored. The U. S. has the greatest retail density in the world. The large store with over 20,000 square feet is the fastest growing type of U. S. etailer. Difficulty: Medium Type: Fact24. (p. 11) The Chinese distribution system: A. has more people employed in distribution than the U. S. B. is characterized by small stores with a large wholesale industry C. is more efficient than the distribution system in the U. S. D. is more similar to U. S. distribution systems than Europe's systems E. none of the above Difficulty: Medium Type: Fact25. (p. 11) The fastest growing retailers in the United St ates sell through: A. kiosks in malls and department stores B. large stores with over 20,000 square feet C. outlet stores D. small specialty stores E. he Internet Difficulty: Medium Type: Fact26. (p. 12) What factors have created differences in the distribution systems in the major markets? A. geography B. market size C. the high population density in Europe, China, and India D. different social and political objectives E. all of the above Difficulty: Easy Type: Fact27. (p. 12) Which of the following is NOT TRUE when explaining what created differences within the distribution system of the major international markets? A. China and India have many large businesses to reduce unemployment. B. E. U. has many large retailers to achieve economy of scales. C. E. U. countries protect small retailers. D. China has many large retailers because it has an abundance of low-cost real estate available for building large stores. Difficulty: Hard Type: Fact28. (p. 12) Which of the following is NOT T RUE in describing distribution systems within major international markets? A. The U. S. distribution system has the greatest retail density and the greatest concentration of large retail firms. B. The Indian distribution systems are characterized by small stores operated by small firms and a large independent wholesale industry. C. In the Chinese distribution system, the merchandise often passes through several levels of distribution to make the daily deliveries to the small retailers efficient. D. Northern European retailing is similar to efficient distribution system in the U. S. E. Southern European retailing is fragmented across all sectors. F. All of the above is true. G. None of the above is true. Difficulty: Medium Type: Comprehension29. (p. 16) The competition between the same types of retailers is called: A. intertype competition B. indirect competition C. intratype competition D. scrambled merchandising E. vertical integration Difficulty: Easy Type: Definition30. (p. 16) C VS, Walgreens and Rite Aid are _________ competitors. A. indirect B. intratype C. intertype D. vertical E. horizontal All three category killers utilize the same format Difficulty: Medium Type: Application31. (p. 16) Macy's, Belk, JCPenney and Nordstrom are ___________ competitors. A. channel B. vertical C. intertype D. intratype E. none of the above All three department stores use the same format Difficulty: Medium Type: Application32. (p. 16) Which of the following would be an intratype competitor for a Home Depot supermarket? A. Target B. Lowe's C. Kroger D. Macy's E. All of the above Lowes is a home-improvement center Difficulty: Easy Type: Application33. (p. 16) What is variety? A. Variety is the number of different items in a category. B. Variety is the number of different SKU's within a merchandise category. C. Variety is the number of different merchandise categories within a store. D. Variety is another term for scrambled merchandising. E. Variety is the number of different facets of the business plan. Difficulty: Medium Type: Definition34. (p. 16) When Taco Bell opened its first restaurant, a hungry patron could order a taco, a burrito and a Coke. In those early years, Taco Bell did not offer much: A. assortment B. product depth C. quantity D. value E. variety Difficulty: Medium Type: Application35. (p. 16) Dillards sells Godiva chocolates and coffees in their stores. By selling such products, Dillards is: A. offering a good merchandise mix B. offering what the market demands C. offering deep product assortments D. practicing scrambled merchandising E. practicing intratype competition Difficulty: Medium Type: Application36. (p. 16) The offering of merchandise not typically associated with the store type is called: A. scrambled merchandising B. ntratype competition C. product diversification D. channel conflict E. vertical differentiation Difficulty: Easy Type: Definition37. (p. 16) While vacationing at the beach, Delia was delighted to see that the l ocal Walgreens carried milk, bread, apples and bananas. Her delight indicates she has never seen: A. a deep product assortment B. an acceptable merchandising mix C. a retail mix D. scrambled merchandising E. this type of intratype competition Difficulty: Medium Type: Application38. (p. 16) Scrambled merchandising increases: A. vertical integration B. intertype competition C. concentric diversification D. orizontal integration E. intratype competition Difficulty: Medium Type: Comprehension39. (p. 16) Which of the following would be an example of intertype competition? A. a supermarket and a fresh flower stand B. a specialty store and a fast food restaurant C. a supercenter and a pharmacy D. a convenience store and a department store E. all of the above Difficulty: Easy Type: Application40. (p. 16) The Lands' End Web site, the JCPenney catalog, and the Sears area all in ____________ competition. A. channel B. horizontal C. indirect D. intertype E. intratype They all sell similar produ cts, but use different formats to do so. Difficulty: Hard Type: Comprehension41. (p. 16) Increasing intertype competition has made it harder for retailers to identify their: A. competition B. target market C. merchandise mix D. retail mix E. none of the above Difficulty: Medium Type: Comprehension42. (p. 16) The intensity of competition is greatest among retailers when: A. price dominates the retail mix B. they are located near each other and offer similar retail offerings C. they are located near each other and target the same customer D. they are located far from each other and offer similar retail offerings E. hey are located far from each other and target the same customer Difficulty: Hard Type: Comprehension43. (p. 16) Since convenience of location is important in store choice, a store's proximity to competitors is a critical factor in identifying: A. competition B. ethical standards C. real estate negotiations D. the target market E. which merchandise to scramble Difficulty: M edium Type: Comprehension44. (p. 18) Once a retailer understands its environment, it needs to develop and implement a: A. viable customer base B. advertising plan C. retail strategy D. competitive strategy E. functional strategy The retail strategy is developed after information is gathered in a situation analysis. Although similar in theory to a business plan, it is specific to the retailing industry. Difficulty: Easy Type: Application45. (p. 18) The retail strategy helps a retailer to identify the following EXCEPT: A. The target market toward which the retailer will direct its efforts. B. The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market. C. How the retailer will build a long-term advantage over its competitors. D. Break-even point for making profits E. All of the above Difficulty: Easy Type: Application46. (p. 18) When developing the _________________ for his new barber shop, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Wednesday to attract customers. A. selling concept B. business cycle C. retail strategy D. focal point orientation E. marketing concept A retail strategy statement identifies the target market, the merchandise and services, and how the retailer will build a long-term advantage over its competitors. All three of these elements are present in the question. Difficulty: Medium Type: Application47. (p. 18) As the owner of a store specializing in men's suits, Isabella can use a retail strategy statement to identify all of the following EXCEPT: A. the advertising campaign developed to sell last season's merchandise B. the shop's target market C. how the store will build a competitive advantage over Men's Warehouse D. what services the shop will offer its customers E. what types of suits the store will stock A retail strategy has to do with planning for the future and not focusing on a short-term problem. Difficulty: Hard Type: Application48. (p. 0) Which of the following strategies has JCPenney changed to compete effectively with the competition in the past? A. JCPenney centralized merchandise management. B. JCPenney is building new stores off the mall. C. JCPenney is designing stores with centralized checkout. D. JCPenney now ships merchandise through distribution centers. E. JCPenney is upgrading its merchandise offering by adding France's cosmetics Sephora. F. All of the above Difficulty: Medium Type: Comprehension49. (p. 21) To implement a retail strategy, a retailer must develop a _____ that satisfies the needs of its target market better than its competitors. A. production orientation B. horizontal integration C. sales orientation. D. retail mix. E. situation analysis The retail mix is the combination of factors that satisfies customers' needs. The others are not used for this purpose. Difficulty: Easy Type: Comprehension50. (p. 21) Once a we ll-articulated retail strategy has been developed, the next step is to: A. override the control mechanism B. evaluate the results of the strategy C. forecast future environmental trends D. confirm that environmental conditions have not changed E. implement the strategy Once the strategy is developed, the next logical step is implementation.Nothing would get accomplished if a retailer repeatedly went back to step 1 as in Alternatives C and D. The final stage in the process is the evaluation of the strategy. Overriding the control mechanism would not be a good idea in any case. Difficulty: Hard Type: Comprehension51. (p. 21) The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's: A. retailing conglomerate B. retail mix C. marketing strategy D. target group E. none of the above Difficulty: Easy Type: Definition52. (p. 21) Which of the following is part of a retailer's retail mix? A. advertising B. displays C. train ed salespeople D. services offered E. all of the above All of the choices are elements within the retail mix. Difficulty: Easy Type: Definition53. (p. 21) Which of the following is NOT an element in the retail mix? A. competitive response B. merchandise assortments C. location D. customer service E. advertising and promotion The elements of the retail mix include customer service, store design and display, advertising and promotion, location, assortments and pricing. Difficulty: Easy Type: Definition54. (p. 21) Which of the following parts of the retail mix can be utilized by a small hardware store? A. bright lighting in the store, which makes it easier to read the messages B. a new ad campaign that uses both radio and newspaper media C. store location next door to a hospital D. attractive point-of-purchase displays at the ends of the store's aisles E. all of the above Store design, location, and advertising programs are all part of the retail mix. Difficulty: Medium Type: Applicati on55. (p. 23) What are the principles governing the behavior of the individual and the company? A. ethics B. retail strategy C. training guidelines D. company culture E. Civil Rights Act of 1964 Difficulty: Easy Type: Definition56. (p. 23) Belinda is a swimwear buyer for a major department store. She will allow vendors to purchase her lunch at the local coffee shop when they visit. One October, she dined with a new vendor to discuss a progressive line of men's swimwear that is popular in resorts throughout the Caribbean. Belinda's goal was to assess the assortments for her company in order to see if the product was a good fit for the company brand. During lunch, the vendor invited Belinda for an all-expense paid weekend trip to Jamaica to see the popularity of the merchandise. His goal was to enable her to make a more educated decision when buying. Belinda hesitated to accept because of: A. personal and professional ethics B. the scheduling of the buy for the spring season C. the pr ice of the exclusive merchandise would not match the income level of her target market D. the manufacturer would be unable to develop the line in time for spring E. her inability as a buyer to alter the visual merchandising for the store Difficulty: Medium Type: Application Essay Questions57. (p. 7) What is the retailer's role in a supply chain? The retailer's role in the distribution channel is to link manufacturers with onsumers by directing their efforts to satisfying the needs of the ultimate consumers. Difficulty: Medium58. (p. 8) List the four functions performed by retailers. The four functions performed by retailers are (1) providing an assortment of products and services, (2) breaking bulk, (3) holding inventory, and (4) providing services. Difficulty: Easy59. (p. 8) With manufacturers legally able to sell direct from the factories, why should retailers exist? In the retailing distribution channel, there are occasions when manufacturers sell directly to the ultimate consume r. While occasionally doing so, manufacturers mainly exist to manufacture products to satisfy the needs of a wholesaler or retailer. Retailers exist because they direct their efforts and specialize in satisfying only the customer's needs. Retailers exist because they increase the value consumers receive. Difficulty: Medium60. (p. 16) Distinguish between intratype competition and intertype competition. Give an example of each. Intratype competition refers to the competition between retailers with the same format. An example would be the competition between Publix and BiLo for sale of fresh salmon. Intertype competition refers to retailers that sell similar merchandise using different formats. An example would be the sale of Revlon Color-Stay Lipstick between CVS and Target. Difficulty: Easy61. (p. 16) Why would a Walgreens add novelty gifts, fresh bread, pre-wrapped sandwiches and milk to its product mix? Walgreens is engaging in scrambled merchandising. They have added these product s; and therefore, appeal more to a broader group of customers, while providing one-stop shopping for our time-starved society. Difficulty: Medium62. (p. 16) A chef wants to open an Italian restaurant in the suburbs of a large city. How should she identify the competition? This question can have a variety of responses, but she could first look at the obvious and identify other Italian restaurants near her location. Is her location the best? She should consider frozen Italian entrees at nearby grocery stores. She should also consider the prices of the entrees she offers and compare them to the prices of other types of restaurants. Difficulty: Medium63. (p. 17) Why do retailers consider customers important when developing a retail strategy? Retailers need to understand customers and how they are changing so that they can better satisfy their needs. Retailers need to know and understand why customers shop, how they select stores and how they select from that store's merchandise. Difficu lty: Medium64. (p. 18) What are the three things identified by a retail strategy statement? (1) The target market toward which the retailer will direct its efforts, (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market, and (3) how the retailer will build a long-term advantage over its competitors. Difficulty: Medium65. (p. 18) Why is location strategy important for both consumers and for competitive reasons? 1) Location is typically the most important characteristic consumers consider when selecting a store. (2) A good location creates a long-term advantage over the competition. Difficulty: Medium66. (p. 19) The success of discount stores poses a growing threat for JCPenney. To compete effectively with these retailers, the company instituted some radical changes. Discuss four changes the company made and how JCPenney expects the changes to better satisfy its target market. (1) JCPenney is reducing its distribution costs by shipping merchandise through its distribution centers rather than using direct delivery from vendors to stores. 2) JCPenney centralized merchandise management. Rather than having sore managers make merchandise decisions, merchandise decisions are made by JCPenney buyers in the corporate headquarters to save costs and respond quicker. (3) To increase customer convenience, JCPenney is building new stores off the mall. (4) To increase convenience, the company is also installing centralized checkout counters in each area of the store. Difficulty: Medium Fill in the Blank Questions67. (p. 7) Renting a tuxedo, the purchase of a DVD on Amazon. om, buying a Ronco Veg-O-Matic after watching an infomercial, and getting a facial are all examples of ________ activities–the sale of goods and services to the ultimate consumer. retailing Difficulty: Easy68. (p. 7) A _____ is a business that sells products and services to ultimate consumers. retailer Difficulty: Easy69. (p. 7) Retailers are the final business in a distribution channel that link __________ to consumers. manufacturers Difficulty: Easy70. (p. 7) A _____________ is a set of businesses that move products from the point of production to the point of sale to the ultimate consumer. distribution channel Difficulty: Easy71. (p. 7) When a retailer like L. L. Bean designs merchandise as well as sells the merchandise, _________ is occurring. vertical integration Difficulty: Medium72. (p. 8) By providing assortments, breaking bulk, holding inventory, and providing services, retailers increase the ___________ consumers receive from their products and services. value Difficulty: Medium73. (p. 9) _______________ describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Corporate social responsibility Difficulty: Easy74. (p. 6) When Austin saw pastries and coffee at his local bookstore, he knew it was an e xample of __________, which is the juxtaposition of unrelated merchandise in the store. scrambled merchandise Difficulty: Medium75. (p. 16) Scrambled merchandising increases _______, which occurs between retailers that sell similar merchandise using different formats, such as specialty and discount stores. intertype competition Difficulty: Medium76. (p. 19) The philosophy, strategies, programs and systems that focus on identifying and building loyalty with a retailer's most valued customers are called _______________. customer relationship management Difficulty: Medium77. (p. 23) _________ are the principles governing the behavior of individuals and companies. Ethics Difficulty: Easy Short Answer Questions78. (p. 8) Best Buy purchases many of the CD's, Playstation 2 games, DVD's and DVD players by the truckload then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time. What business function is Best Buy performing? breaking bulk Diffic ulty: Medium79. (p. 8) Costco buys directly from manufacturers. They have merchandise shipped to their warehouses for storage, and then distribute the merchandise to their stores. What term is used to describe this type of activity? vertical integration Difficulty: Medium80. (p. 14) Which retailer had its humble beginnings in rural Arkansas and now is the largest retailer in the world? Wal-Mart Difficulty: Easy81. (p. 15) What is the first step in the retail management decision process? getting an understanding of the world of retailing Difficulty: Medium82. (p. 16) When is the intensity of competition between retail stores the greatest? when they are involved in intratype competition Difficulty: Medium83. (p. 16) What type of merchandising increases intertype competition? crambled merchandising Difficulty: Medium84. (p. 18) The Aviary is a pet shop that focuses on birds and their accoutrements for bird lovers. The shop carries cages, perches, toys and even gourmet seed and dried fr uits. It sponsors a bird club where members can bring their pets to share with other bird lovers. The store provides an inexpensive veterinary service. It even has a 3-month guarantee when you purchase a bird. The Aviary has created loyalty from its customers and continuously attracts new ones because of the services offered. What does this describe? It describes the store's retailing strategy. The paragraph describes the target market, the merchandise and services and how it maintains a strategic advantage over competitors. Difficulty: Hard85. (p. 19) Why do retailers use point of sale (POS) terminals to read Universal Product Codes (UPC) and electronic data interchange (EDI) to send sales and inventory information from computer to computer? These technologies allow retailers to have a better idea of what is selling and a way to quickly communicate that information to vendors so that replenishment can quickly occur. Additionally it gives the retailer a competitive advantage over re tailers that do not work with current supply chain management systems. Difficulty: Hard86. (p. 23) When making the strategic and tactical decisions managers need to consider the effects of their decisions on the profitability of their firms and the satisfaction of their customers. What other implications must managers consider as a result of their decisions? ethical and legal implications Difficulty: Hard

Computers Field, Desktop And Server - 988 Words

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